Groupon has to be lauded for bringing the daily deals idea under the spotlight but clones also deserve their share of attention for bringing rapid changes in the established system and making the market competitive. Merchants especially fall in love with Groupon clones and there are plenty of reasons behind it. Some of the most critical as well as recognized are;
Groupon was the first one in the playground and it laid the rules about what needs to be charged from the merchants for the business brought. The percentage charged from the merchants was high and this left them with little profits at the end of the day. This however changed when clones came into the scenario and asked for smaller percentage share to gain ground. Best Groupon clones left a lot in the pockets of merchants and this made them happy. In simple terms, clones started the competition for merchants.
Every deals website boasts of different user base and the same users buy deals offered by the merchants. Earlier, merchants had access to only Groupon’s user base; even though it grew at lightning speed, a large number of markets remained out of its reach. These remaining ones were reached by clones. Entrepreneurs with Groupon clone script came up with new deals platforms and offered merchants the chance to reach customers.
When Groupon arrived, merchants didn’t have many options to choose from to benefit from daily deals concept. So, to reach new clients, Groupon and handful of others were the only options. But with the arrival of clones, merchants got the chance to be selective and partner with the one that leaves the heaviest packet in their cash counter. So, deals market became more competitive.Powered growth of deals business
Any business market is too big for a single company to dominate. The same was true in case of Groupon. While it went through a phase of aggressive expansion in North America, markets like Asia and Africa were still far away. As the word spread about the concept, one clone after the other came into being to service different markets. So, it is through clones that a number of merchants came to know about the power of group buying.
Speaking from another point of view, merchants should also thank dynamic web development companies like FATbit to give birth to daily deals Groupon clone scripts. If such companies hadn’t put their best minds at work, then, merchants may be would still have been at the mercy of Groupon.